Mick Unplugged
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Adam Zeitsiff: Building Stronger Kids and Better Leaders

October 15, 2026

AI Summary

5 min read

Building Stronger Kids and Better Leaders

Adam Zeitsiff, former CEO of Gold's Gym and current president of the Dominique Dawes Academy, opens with a startling number: childhood obesity in the U.S. has climbed from about 13% in 2000 to nearly 22% today among those under 19, and is projected to reach close to 30% within seven years. A Harvard study found that children between ages two and 19 today have a 57% chance of being obese by age 35. "We are for the first time have kids that are less healthy, less active, more obese, and have a less of a chance of living longer than we do," Zeitsiff says. "That is going to have a tremendously negative impact on our country, our people, our economy, our national security."

The Generational Failure and Its Roots

Zeitsiff traces the problem back roughly 15 to 20 years, describing it as a "generational failure" that has compounded. The children who grew up during the early stages of this sedentary shift are now parents themselves, often living inactive lifestyles and passing those patterns to their own kids. Schools have also changed: physical education has lost much of its educational component, and funding for PE teachers remains inadequate. Recess, once a time for pickup games, now often involves phones and screens.

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What you'll learn

  • 1 (00:52) **The Core Crisis: Why Adam's "Because" is Children's Health** - Adam states his driving mission: reversing the trend of children being less healthy than their parents.
  • 2 (04:01) **The Data that Sparked a Mission** - Adam explains how seeing the hard numbers on childhood obesity turned his passion into a cause.
  • 3 (06:27) **Root Cause: The Role of Schools and PE** - The discussion moves to how physical education and nutrition in schools have changed.
  • 4 (08:25) **The Home Front: Reconditioning Sedentary Parents** - Adam addresses the challenge of getting parents involved when many are themselves inactive.
  • 5 (09:42) **Unplugged Truth: Adam's Accidental Journey to Fitness Leadership** - Adam shares how he fell into the fitness industry and rose to become CEO of Gold's Gym.
  • 6 (13:02) **Fingerprints on Gold's Gym: Operational Excellence** - Adam details the specific changes he made as CEO of Gold's Gym.
  • 7 (15:55) **Why Adult Gyms Struggle with Kids** - Adam explains why traditional adult-focused gyms like Gold's and LA Fitness have difficulty incorporating youth programs.

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Show Notes

What happens when business experience becomes the foundation for a more personal mission? Adam Zeitsiff joins Mick Hunt to discuss youth fitness, purpose, and the leadership lessons behind building teams that can carry a mission forward.

From technology to Gold's Gym and LA Fitness, Adam reflects on the experiences that led him to his work with the Dominique Dawes Academy. He explains why a child's gold medal moment might be learning a cartwheel, gaining confidence, or discovering the value of practice.

The conversation also explores the shop-floor example his grandfather set, the importance of asking for help, and why hiring and listening to capable people can change a business. They close with mentorship, lessons Adam wishes he had learned earlier, and The Unplugged Five.


YOU'LL HEAR

- Why Adam's because is centered on creating better opportunities for children.

- How his technology background shaped his work in the fitness industry.

- The mission behind helping kids find their own gold medal moments.

- What his grandfather taught him about caring for the people on your team.

- Why entrepreneurs need to ask for help, listen, and hire strong specialists.

- His perspective on AI, mentorship, and the legacy he wants to leave.


EPISODE CHAPTERS

00:00 The mission behind the work

00:33 Meet Adam Zeitsiff

01:34 The Because: a mission centered on children

05:45 Schools, parents, and physical activity

08:55 The Unplugged Truth: technology meets fitness

11:45 Leading at Gold's Gym

14:32 Two different fitness business models

16:05 Hot Takes: the Dominique Dawes Academy vision

20:43 AI and the human side of fitness

23:17 Finding a child's gold medal moments

25:57 The Room: a grandfather's leadership example

27:56 Asking for help and scaling a business

30:01 Hiring and compensating the right people

32:58 Mentorship and growing leaders from within

34:25 Connecting with the academy

35:11 Leadership lessons learned the hard way

36:46 The Unplugged Five

40:12 Legacy and making a difference


CONNECT & DISCOVER Adam Zeitsiff:

LinkedIn: https://www.linkedin.com/in/adam-zeitsiff/

Instagram:https://www.instagram.com/zeitscameraaction/

Dominique Dawes Academy: https://www.dominiquedawesgymnasticsacademy.com/

Academy LinkedIn: https://www.linkedin.com/company/dominique-dawes-academy/

Academy Facebook

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