Marketplace Morning Report
Marketplace Morning Report

How AI is changing the advertising game

February 16, 2026

AI Summary

5 min read

🎙️ The Voices & The Context

  • The Format: Crisp news interview segments from Marketplace Morning Report, blending quick economic updates, expert analysis, and sponsor ads into a fast-paced radio-style broadcast.
  • The Key Players:
    • Hosts: Nova Sefo anchors the inflation discussion; Sabri Beneshur handles the AI segment—professional, straightforward journalists delivering data-driven insights.
    • Guests: Lauren Seidel Baker (ITR Economics), a sharp economist decoding inflation trends; Gil Luria (head of tech research at DA Davidson), a forward-thinking analyst on AI's ad world shakeup.
  • The Vibe: Educational and cautiously optimistic—informative economic news with a professional edge, no drama but plenty of real-world relevance for budget-watching listeners.

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What you'll learn

  • 1 (00:00) **🎙️ Introduction: Lauren Seidel Baker (ITR Economics)**
  • 2 (01:36) **Inflation Details and Energy Prices**
  • 3 (02:48) **Tariffs and Future Price Increases**
  • 4 (04:52) **🎙️ Introduction: Gil Luria (DA Davidson Tech Research Head)**
  • 5 (05:25) **AI's Impact on Advertisers**
  • 6 (06:37) **AI Benefits for Advertising**

+ Full timestamped outline available in the app

Show Notes

Markets seesawed over the past few weeks over fears that artificial intelligence will soon disrupt several industries, including software and financial services. As large language models reshape how brands reach consumers, traditional ad shops could also face pressure to reinvent themselves or get left behind. We'll dig in. But first, inflation cooled this winter, but will it warm up in the spring? We'll discuss how tariffs and energy costs could play a role.

Marketplace Morning Report

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