Make Waves
Make Waves

S04 E05: Put a Finger Down, Bad Business Advice Edition

October 7, 2026

AI Summary

5 min read

"Put a finger down if you've ever been told to be on every single platform and post every day if you want to be successful." That is how Jamie and Patricia open this episode of Fuel Your Dreams — a game of "put a finger down" for bad business advice. By the end of the list, both hosts have only a pinky left. The five pieces of advice they target: be on every platform and post daily; niche down to serve only one type of client; perfect your logo and branding before launching; follow one prescribed script or method; and sacrifice family, health, and time or you aren't serious about growth.

The episode is a calm, direct debunking of these common prescriptions, grounded in nearly 40 collective years of business experience. The throughline is that all of this bad advice shares a core problem: it tells you not to be yourself. The hosts argue that your business success is tied to who you are, and that trying to fit into someone else's box leads to burnout, regret, and missed potential.

The Perfection Trap: Branding and Logos

Continue reading the full summary in the app — free to try.

Read Full Summary →

Free • No credit card required

What you'll learn

  • 1 (01:06) **Game Introduction & Bad Advice Round** - Patricia and Jamie launch a "put a finger down" game, listing five common pieces of bad business advice.
  • 2 (02:39) **The Emotional Toll of Bad Advice** - Patricia and Jamie share why these myths are so damaging, citing nearly 40 collective years of business experience.
  • 3 (06:29) **Debunking the "Perfect Branding" Myth** - The hosts argue that you do not need a polished logo or brand to start and succeed.
  • 4 (09:22) **Debunking the "Niche Down" Myth** - The hosts explain that niching is a discovery process, not a starting rule.
  • 5 (13:15) **The Overarching Theme: Don't Be Yourself** - Patricia identifies the common thread across all five bad advice items: they all tell you not to be yourself.
  • 6 (15:18) **Actionable Advice: Curate Your Feed & Embrace Your Quirks** - The hosts give practical steps for rejecting bad advice and building a business that fits you.
  • 7 (17:28) **How This Philosophy Shapes Their Coaching** - Patricia and Jamie explain how their "be yourself" approach works in their own partnership and membership.

+ Full timestamped outline available in the app

Show Notes

You can’t clone yourself if you aren’t being yourself…

That’s one of our favorite lines from today’s episode, referencing last week’s episode on cloning yourself while also identifying the root of a lot of bad business advice.

But before we get ahead of ourselves… this episode is filled with our spicy take on bad business advice, from being told that your brand needs to be perfectly manicured before you can succeed, to being told that you have to sacrifice every area of your life in order for your business to flourish. And all five of the bad business tips we have BOTH received boil down to one important theme.

You being told not to be yourself if you want to succeed.

And that’s just not true!

Be yourself, embrace your passions, embrace your joys, embrace what makes you unique and that’s where you will find success.

And if you need someone to cheer you on, help you weed out the bad business advice, breathe life and encouragement into you, and bring some killer experience and coaching to help you really catapult to your next level, please take a look at our offerings below!


Fuel Your Dreams is your pathway to building the business you've been dreaming about… without sacrificing the life you're building it for.

Each week, Patricia and Jamie share practical coaching and real-life strategies for business growth, goal achievement, productivity, wellness, marketing, routines, and creating sustainable momentum with less overwhelm.


Connect with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jamie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Whether you're starting something new, growing an existing business, or ready to take your goals to the next level, we're here to help you dream boldly, plan intentionally, and take action.

Ready to turn today's ideas into action? Explore the Fuel Your Dreams community and coaching options below and find the level of support that's right for you.

  • 1:1 Coaching - Personalized coaching with Patricia or Jamie to help you tackle your specific goals, challenges, and next-level growth.


  • Fuel Your Dreams Dual Coaching - Get the combined expertise of Patricia and Jamie through coaching designed to bring together business strategy, goal achievement, systems, productivity, and sustainable growth. This includes our signature Fuel Your Dreams methodology where you will walk away with your custom road map to make progress toward your goals for the next 90 days.


  • Fuel Your Dreams Membership - Ongoing coaching, accountability, community, and support to help you stay consistent, keep moving forward, and turn your goals into action, through our weekly group zoom calls, online interactive platform and regular live coaching session

Make Waves

More from this podcast

Make Waves →