AI Summary
5 min readSetting Your Holiday Sales Up for Success
In this episode of Feel Your Dreams, hosts Patricia and Jamie tackle the psychology and logistics of holiday sales preparation—and their central insight is that the difference between a stressful promotion and a profitable one comes down to timing. "That doesn't happen on accident," Jamie says of Black Friday's red-to-black transition. "It comes with intention." The hosts argue that the real work of holiday sales begins not in November or December, but in September and October, when you still have the bandwidth to plan, create, and automate before the season's chaos arrives.
The Case for Early Preparation
Patricia opens with a familiar scene from her coaching practice: clients who suddenly want to launch a promotion the week of Thanksgiving, with nothing prepared. "My family just arrived," she mimics. The contrast, she explains, is when she herself ran a last-minute pre-Thanksgiving sale on a product she had already built the year prior. "It took me probably less than 10 minutes to go in, add a promo code, put it up on my stories," she recalls. "There was no pressure around it. It was just this add-on."
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What you'll learn
- 1 (01:06) **Why Planning Holiday Sales Now Matters** - The hosts frame the episode: preparing for holiday sales requires starting in September/October, not the week of Thanksgiving.
- 2 (07:09) **Case Study: A January Promotion Sold in December** - A fitness business member ran a promotion in December for services starting January 1, capitalizing on holiday shopping energy.
- 3 (08:17) **October as the Execution Month** - The hosts detail their membership's October focus: weekly brainstorming calls and community support to turn ideas into actionable plans.
- 4 (09:38) **Action Step #1: Mine Last Year's Notes** - Go back to your planner from October–December of the previous year and review ideas, successes, and wishes.
- 5 (10:50) **Action Step #2: Close Open Loops** - Review the "loops" you want to close (from last week's episode) and tie them into your holiday promotions.
- 6 (11:45) **Action Step #3: Make a Plan, Not a Wish** - Create a week-by-week plan that accounts for your real-life schedule (trips, kids' sports, holidays).
- 7 (14:29) **Lean Into Unconventional Sales** - Both hosts find that sales outside mainstream holidays (like birthday month) outperform Black Friday because there's less market noise.
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Show Notes
One of the most impactful times of the year for the profitability of your business is coming up, and we want you entering into the holiday season feeling prepared to welcome so much success.
Whether you plan to acknowledge conventional sales such as Black Friday, Small Business Saturday, or Cyber Monday, or you are going a less conventional route acknowledging a birthday sale, a unique holiday, or a Tuesday that just feels good to you, it’s important to know what your promotional goals are.
Are your sales specifics bringing you closer to a goal you have for your business? Have you set up the tech and back end of your business to run the sales so you don’t have to have your hands on the entirety of the process? Are you sales something your ideal audience is seeking?
There are so many nuances to setting yourself up for a successful holiday sale season, and with our decades of combined business experience, we are so excited to help support you through this process!
Fuel Your Dreams is your pathway to building the business you've been dreaming about… without sacrificing the life you're building it for.
Each week, Patricia and Jamie share practical coaching and real-life strategies for business growth, goal achievement, productivity, wellness, marketing, routines, and creating sustainable momentum with less overwhelm.
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