Lenny's Podcast: Product | Career | Growth

The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

December 7, 2023

AI Summary

5 min read

Anuj Rathi, Chief Product and Marketing Officer at Jupiter Money and former growth leader at Swiggy, shares frameworks for product strategy, execution, and leadership drawn from building in India's consumer internet market. He emphasizes full-stack thinking, where product managers influence users and teams alike while owning outcomes across functions.

Product Building in India

India's product management matured around 2010 with Flipkart and others targeting local consumers, after years of engineers building for global markets. Key enablers include the Jio price revolution for cheap internet, UPI for micro-payments, and India Stack for identity and payments infrastructure. Challenges persist: 1.4 billion diverse people across languages and cultures, low per capita income (~$2,000-2,500), requiring precise targeting of paying users amid high traffic but low willingness to pay fees or premiums.

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What you'll learn

1 **[00:50] Guest Intro & Bio**
2 **[05:20] Evolution of Product Management in India**
3 **[10:24] India Market Complexity & Opportunity**
4 **[14:01] New User Onboarding: Lazy, Vain, Selfish Framework**
5 **[24:20] Working Backwards with PR/FAQs (Rule of 3s)**
6 **[30:39] Full-Stack PM: Own Outcomes, Show Don't Tell**
7 **[41:36] 4BB Framework for Product Strategy & Prioritization**

+ Full timestamped outline available in the app

Show Notes

Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. Before Jupiter Money, Anuj served as the Senior Vice President of Revenue and Growth at Swiggy, VP of Product at SnapDeal, a Senior PM at Walmart Labs and the first-ever PM at Flipkart. He’s also one of the most beloved and respected product leaders in India. In this episode, we discuss:

• How product management is different in India

• How to rethink your approach to new users

• How Anuj operationalizes the “working backwards” framework

• Why Anuj thinks PMs should be more full-stack than they are

• How to use Anuj’s “4BB” framework to get better at product strategy and prioritization

• Advice on developing innovative roadmap ideas

• The three essential skills of a successful PM

• Three reasons why leadership fails

• Why OKRs don’t work in marketplaces

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Find the full transcript at: https://www.lennysnewsletter.com/p/the-full-stack-pm-anuj-rathi-swiggy

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Where to find Anuj Rathi:

• X: https://twitter.com/anujrathi

• LinkedIn: https://www.linkedin.com/in/anujrathi1

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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