Lenny's Podcast: Product | Career | Growth

How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)

October 13, 2022

AI Summary

5 min read

Adam Fishman shares frameworks for building growth teams, optimizing onboarding, and evaluating job opportunities, drawing from his roles leading growth at Lyft and Patreon and product at Imperfect Foods.

Growth Competency Model

Fishman outlines a model with four equal components for evaluating growth practitioners: growth execution (channel fluency, experimentation, productizing learnings), customer knowledge (data fluency/instrumentation, user psychology, narrative/creative development), growth strategy (growth loop modeling, capital allocation/forecasting, prioritization/roadmapping), and communication/influence (strategic communication, team leadership, stakeholder management). No one excels at all; hire for team balance to fill gaps, avoiding unicorns. Use it for hiring, feedback, and self-assessment, prioritizing execution and customer knowledge for juniors.

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What you'll learn

1 `* (00:55) **Guest Intro and Career Highlights**`
2 `* (06:17) **Early Lyft Memories and Competitive Landscape**`
3 `* (10:32) **Growth Competency Model: Why It Exists and Common Hiring Mistakes**`
4 `* (15:11) **Growth Competency Model Breakdown**`
5 `* (26:03) **Hiring Growth Talent: Profiles, Internal vs External**`
6 `* (36:13) **Onboarding Principles and Habit Formation Impact**`
7 `* (38:15) **Patreon Onboarding Case Study**`

+ Full timestamped outline available in the app

Show Notes

Adam Fishman has decades of experience building and scaling some incredible businesses, like Lyft, Patreon, and Imperfect Foods. He is currently an Executive in Residence at Reforge and an advisor to numerous companies on growth, product, strategy, and company building. In today’s episode, Adam shares his growth PM competency model to help founders identify specific skills when hiring growth leaders, how to structure feedback, and how to identify gaps in your growth team. He also discusses the role of onboarding in retention and how to evaluate a company as a prospective employee.

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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-build-a-high-performing-growth

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Where to find Adam Fishman:

• Twitter: https://twitter.com/fishmanaf

• LinkedIn: https://www.linkedin.com/in/adamjfishman/

• Website: https://www.adamfishman.com/

• Adam’s newsletter: https://www.fishmanafnewsletter.com/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan