Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (co-founder and CEO)
March 9, 2025
AI Summary
5 min readLovable enables non-coders to describe ideas in English and receive fully working software products, which it iterates on via conversation. Anton Osika, co-founder and CEO, shares how the tool achieved 4 million ARR in four weeks and 10 million in two months with 15 people (now 18), driven by organic growth after a November launch. The discussion includes a live demo building an Airbnb clone, team operations, hiring, and shifts in product-building skills amid AI advances.
Product Mechanics and Demo
Lovable generates interactive UIs from prompts like "Airbnb clone" in 30 seconds, using foundation models with custom scaling to avoid common stuck points (e.g., bugs, login, data persistence, Stripe payments). Users visually edit elements instantly (e.g., change "book now" to "buy now"), connect backends like Supabase, and deploy to Cloudflare. It syncs to GitHub for team handoff to tools like Cursor, differentiating from competitors by prioritizing non-technical packaging and reliability over early marketing.
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What you'll learn
- 1 **[00:19] Product Overview and Explosive Growth Stats**
- 2 **[05:51] Live Demo of Lovable Building Airbnb Clone**
- 3 **[19:05] Pro Tips for Mastering Lovable and AI Tools**
- 4 **[22:14] Origin Story: From GPT Engineer to Lovable**
- 5 **[26:48] Technical Unlocks for Scaling and Reliability**
- 6 **[30:24] Growth with Tiny Team: Product Love and Building in Public**
- 7 **[38:15] Future Skills, Hiring, and Team Building**
+ Full timestamped outline available in the app
Show Notes
Anton Osika is the co-founder and CEO of Lovable, which is building what they call “the last piece of software”—an AI-powered tool that turns descriptions into working products without requiring any coding knowledge. Since launching three months ago, Lovable hit $4 million ARR in the first four weeks and $10 million ARR in two months with a team of just 15 people, making it Europe’s fastest-growing startup ever.
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What you’ll learn:
1. Why you need to be in the top 1% of AI tool users
2. Watch Lovable build a functional Airbnb clone in 30 seconds—complete with working features and modern design
3. The unconventional hiring approach that helped build a 15-person team capable of extraordinary execution
4. How traditional product development will look with AI
5. What skills will matter most to product teams going forward
6. How Anton’s team discovered a breakthrough in AI “unsticking itself”
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Brought to you by:
• Sinch—Build messaging, email, and calling into your product
• Persona—A global leader in digital identity verification
• Fundrise Flagship Fund—Invest in $1.1 billion of real estate
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Find the transcript at: https://www.lennysnewsletter.com/p/building-lovable-anton-osika
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Where to find Anton Osika:
• LinkedIn: https://www.linkedin.com/in/antonosika/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Introduction to Anton and Lovable
(05:12) Lovable’s rapid growth
(09:39) Live demo: Building an Airbnb clone
(18:34) Tips for mastering Lovable
(21:42) The origin story
(26:50) Scaling laws and getting AI unstuck
(33:20) Reliability and unique features
(36:25) The vision and future of Lovable
(38:14) Skills and job market evolution in the age of AI
(40:30) Hiring philosophy and team dynamics
(46:21) Building in Europe
(48:02) Prioritization and product roadmap
(51:38) Tools and work environment
(53:17) Tactics for moving fast More from this podcast