What’s Going On With GTA 6 Marketing?! - Kinda Funny Games Daily 10.01.26

The Miami Heat is rebranding as Vice City for one night. On November 18th, the eve of GTA 6's launch, the Heat will take the court against the Milwaukee Bucks in reimagined uniforms on a specially constructed Vice City court, with additional activations throughout the arena. It is one of the more unusual promotional tie-ins for a game that already has more money than God and is now using it to rebrand an actual NBA team.

That was just one of several developments in a Friday news roundup that also included new GTA 6 screenshots, a Remedy game director's unannounced project, and Shuhei Yoshida's thoughts on console generations. The hosts spent much of the episode working through a slow news day while also addressing audience frustration about a recent Gears of War E-Day review.

GTA 6's Expanding Marketing Machine

Rockstar has ramped up its GTA 6 marketing with four new screenshots published via Love Magazine, focusing on protagonists Lucia and Jason. The images show the pair in a diner booth, in casual clothes, and in bike leathers. Rockstar senior vice president of narrative Rupert Humphreys discussed the pair's pursuit of the American dream: "If you're going to put all this effort into creating a version of today's world, it has to be more over the top, more insane, more in your face. Otherwise, you could just go outside and live in the real world."