Asha Sharma Says Xbox Is Not For Sale - Kinda Funny Games Daily 09.30.26

Asha Sharma, CEO of Microsoft Gaming, told the New York Times that "Xbox is not for sale," but the hosts of Kinda Funny Games Daily found the reassurance hollow. The quote came as part of a profile in which Sharma said Microsoft will "do whatever it takes to set the company up for success" and look at "the right partnerships, the right operating model." Blessing Adeoye Jr. and Tim Gettys dismissed the statement as essentially meaningless, noting that no CEO would ever publicly confirm a sale is being considered, and that Sharma's own follow-up language — about exploring partnerships and operating models — sounded like the kind of language that precedes a divestiture. The skepticism is rooted in a longer pattern: The Information reported earlier this year that Microsoft had internal discussions about spinning off Xbox, and the gaming division remains a small part of Microsoft's overall business compared to cloud computing and AI. As Tim put it, "At any moment Microsoft could be like we're done. And then that changes."

The Xbox reset feels like more of the same