Hunter Moore: The Undoing of the Internet's Most Hated Man

In late 2010, a Sacramento man named Hunter Moore launched a nightlife blog called IsAnyoneUp.com. Within a week, after he posted a nude photo of a woman he said broke his heart, the site had 14,000 visits. Moore had accidentally invented a new genre of cruelty: revenge porn. The site became the first dedicated portal for posting intimate images without consent, and for years, Moore operated with impunity, protected by a legal system that hadn't yet caught up to the internet's capacity for mass humiliation. His undoing came not from the law, but from a mother who refused to accept that her daughter's dignity was beyond its reach.

The Invention of a Digital Cruelty

The internet in 2010 was a younger, more naive place. Facebook was hitting 500 million users, Mark Zuckerberg was Time's Person of the Year, and the prevailing ethos was that sharing was virtuous. Harvey Guillén frames the era as a city where everyone left their doors unlocked. Moore exploited this vulnerability ruthlessly. IsAnyoneUp.com wasn't just a gallery of stolen photos; it was a machine for total humiliation. Every submission required the victim's full name, profession, city, and links to their social media profiles. This ensured the images would appear in Google searches, making the exposure permanent and career-destroying.