How I Built This with Guy Raz
How I Built This with Guy Raz

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring

December 11, 2025

AI Summary

5 min read

🎙️ The Voices & The Context

  • The Format: This episode features a casual chat mixed with expert advice. The hosts engage with entrepreneurs in a friendly, approachable manner, creating an atmosphere that feels both relaxed and informative.
  • The Key Players:
    • Guy Raz: The host, known for his insightful interviews with founders and innovators.
    • Scott Tannen: Co-founder of Bull and Branch, a bedding company known for its high-quality linens.
    • Jamie Simonoff: Founder of Ring, the smart doorbell and home security company, which he sold to Amazon.

🗝️ Key Themes & Topics

  • Friendship and Collaboration: The episode highlights the long-standing friendship between Scott and Jamie, who attended high school together. Their camaraderie sets a lighthearted tone throughout the discussion.
  • Business Growth Strategies: The founders share their experiences in scaling their businesses, tackling topics like customer trust and innovative ideas in competitive markets.
  • Advice for Entrepreneurs: The core of the episode revolves around providing practical advice to callers seeking guidance on their startups, emphasizing the importance of simplicity and customer-centric approaches.

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What you'll learn

  • 1 `(00:00)` **🎙️ Introduction: Scott Tannin & Jamie Simonoff**
  • 2 `(02:08)` **Advice Line Overview**
  • 3 `(02:38)` **Guest Reunions**
  • 4 `(03:12)` **The Unique Connection**
  • 5 `(05:10)` **Jamie's Update on Ring**
  • 6 `(06:02)` **Customer Trust and New Innovations**
  • 7 `(07:08)` **Scott's Update on Bull and Branch**

+ Full timestamped outline available in the app

Show Notes

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about how creating repeat customers often comes from creating social good.  

First, we hear from Melita in Toronto who's wondering whether to continue bootstrapping her organic clothing business. Then Eric in the Sunshine State asks which direction to take to grow his sunscreen apparel lines. And Chris in Alpine Meadows, California, is trying to figure out how to get his sleek binoculars into the hands of more people.

Thank you to the founders of Q for Quinn, L Cubed Lifestyle, and Nocs Provisions. 

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to the story of how Jamie founded Ring from our episode back in 2020, as well as his appearance on the Advice Line in 2024.. And how Scott and his wife Missy started Boll & Branch, a story they told on the show in 2024.


This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Jimmy Keeley.


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How I Built This with Guy Raz