How I Built This with Guy Raz
How I Built This with Guy Raz

Advice Line with Pete Maldonado and Rashid Ali of Chomps

February 19, 2026

AI Summary

5 min read

🎙️ The Voices & The Context

  • The Format: Live call-in advice show where host Guy Raz fields business questions from entrepreneurs, answered by expert guests.
  • The Key Players:
    • Pete Maldonado & Rashid Ali: Co-founders of Chomps, the grass-fed meat stick brand; returning guests famous for bootstrapping from CrossFit niche to protein powerhouse (original HIBT episode linked).
    • Host Guy Raz: Energetic interviewer steering convos with context and wisdom.
    • Callers: Yadi (empanadas), Zachary (pies), Josh (fishing brand)—real founders seeking scaling advice.
  • The Vibe: Educational & motivational with fun banter; supportive "water cooler" energy around gritty entrepreneurship.

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What you'll learn

  • 1 (00:00) **🎙️ Introduction: Pete Maldonado & Rashid Ali**
  • 2 (01:29) **Protein Market Trends**
  • 3 (03:10) **Chomps Product Recall Challenge**
  • 4 (06:46) **Caller 1: Yadi De Riz - Yadis Artisanal Empanadas**
  • 5 (18:50) **Caller 2: Zachary - Noble Pies**
  • 6 (29:53) **Caller 3: Josh Shrinko - Achigan**
  • 7 (43:48) **Guest Closing Reflections**

+ Full timestamped outline available in the app

Show Notes

Today’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his fresh-made frozen pies. And Josh from Indiana wonders how to go all-in on his small mouth bass lifestyle brand without overhauling his family’s lifestyle.

Plus, Pete and Rashid reflect on the ‘protein-ification’ of our food, and how a scare last year reaffirmed the importance of doing right by the customer — no matter the cost. 

Thank you to the founders of Yadi’s Artisanal Empanadas, Noble Pies, and Achigan for being a part of our show.

If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298. 

And be sure to listen to Chomps founding story as told by Pete and Rashid on the show in 2023.  

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley.

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How I Built This with Guy Raz