Advice Line with Alexa Hirschfeld of Paperless Post

February 26, 2026

AI Summary

5 min read

🎙️ The Voices & The Context

The Format: Call-in advice podcast where the host fields live questions from founders, joined by an expert guest for collaborative problem-solving.
The Key Players:
- Expert Guest: Alexa Hirschfeld, co-founder of Paperless Post (online invitations); returned from a 2024 episode, shares insights on design, AI, scaling, and collabs (e.g., Martha Stewart).
- Host: Guy Raz, founder of How I Built This, guides convos with empathy and market context.
- Callers: Jess Walker (Five Dot Post greeting cards), Carolyn Horeski (The Creative Garland Company decor), Sayuri Tsuchitani (Sumo Yoga tatami mats).
The Vibe: Educational, upbeat, supportive—entrepreneurial pep talk with real-talk advice.

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What you'll learn

1 (00:00) **🎙️ Introduction: Alexa Hirschfeld**
2 (04:39) **Paperless Post's Future with AI and Design**
3 (06:55) **Combating Loneliness Through Casual Gatherings**
4 (09:27) **Caller 1: Jess Walker, Five Dot Post (Greeting Cards)**
5 (21:39) **Caller 2: Carolyn Horeski, The Creative Garland Company**
6 (32:02) **Caller 3: Sayuri Tsuchitani, Sumo Yoga**
7 (41:54) **Closing Advice from Alexa Hirschfeld**

+ Full timestamped outline available in the app

Show Notes

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garland company. And Sayuri from California is looking to drive sales of her Japanese tatami mats through a unique approach to yoga practice.

Plus, Alexa shares how Paperless Post is responding to advancements in AI and the prevalence of post-pandemic loneliness.

Thank you to the founders of Five Dot Post, The Creative Garland Company, and Sumo Yoga for being a part of our show.

If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Paperless Post as told by Alexa and her brother James on the show in 2024.

This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Debbie Daughtry and Cena Loffredo.

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