Courtney Reum on Shay Mitchell's $210M BÉIS Exit, How to Invest Your Money, & Talking Money in Relationships
September 9, 2026
AI Summary
5 min readA Family Office Meeting on Consumer Investing, Equity, and Money in Relationships
In this episode, Maggie Sellers Reum sits down with her husband Courtney Reum, an investor and entrepreneur who has backed over 15 unicorns and helped build several billion-dollar companies. What starts as a conversation about Shay Mitchell's BÉIS sale to Samsonite becomes a wide-ranging family office meeting covering how to read consumer behavior, what makes a good investment, and how to navigate money differences in relationships. The central thread: understanding timing, asymmetric risk, and your own unfair advantages matters far more than following the crowd.
The BÉIS Sale and What It Reveals About Celebrity Brands
Shay Mitchell's luggage brand BÉIS sold to Samsonite for $210 million in enterprise value—essentially one times revenue. On the surface, that looks like a win. But Courtney pushes back: "Very few businesses start with the goal of selling for one time sales." The deal structure tells a more complicated story. Beach House Group, the incubator that owned 70% of BÉIS, sold its full stake. Shay Mitchell kept 15% but cashed out half of her equity. Courtney reads that as a hedge: "Her taking off half means it's good money, I'll take it, but I still believe in the upside."
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What you'll learn
- 1 Hot Smart Rich with Maggie Sellers Reum
- 2 Courtney Reum on Shay Mitchell's $210M BÉIS Exit, How to Invest Your Money, & Talking Money in Relationships
- 3 (01:33) **Women as Investors & Episode Promise** - Maggie introduces the conversation about why women may be better investors and promises listeners will go from passive consumer to business savvy
- 4 (02:39) **Working Remotely & The Perception Problem** - The couple discusses their summer working across Europe and Maggie's hesitation to post about it online
- 5 (07:16) **Courtney's Background & Episode Promise** - Courtney explains his unlikely path from finance to investing in 15+ unicorns and what listeners will gain
- 6 (09:48) **How to Stay Informed** - Maggie asks how someone can become informed about business and investing trends
- 7 (10:48) **BÉIS Sale Breakdown: The Numbers** - Maggie lays out the details of Shay Mitchell selling BÉIS to Samsonite for $210M
+ Full timestamped outline available in the app
Guests on this episode
Show Notes
Serial entrepreneur, M-13 co-founder, venture capitalist, and HSR husband, Courtney Reum, does a deep dive into the biggest business headlines, tech valuations, and financial topics that you need to know this week on Hot Smart Rich with Maggie Sellers Reum.
Together, they break down the market buzz around the BÉIS acquisition, employee backlash over Canva’s liquidity and valuation numbers, and Oura’s path to a massive IPO. They also talk about the latest trend of creators becoming investors and their private playbook on what actually makes a good investment.
Plus, Courtney and Maggie open up about celebrating their first wedding anniversary, highlights from their European summer trip, and take audience Q&A to answer your burning questions about couples' finances, talking money in friendships, and building long term wealth.
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Timestamps:
(00:00) Intro
(01:06) Euro Summer
(05:36) Why Should People Listen
(08:13) Staying Informed
(08:58) Shay Mitchell & BÉIS Deal
(15:10) Why Control Matters
(17:22) Canva Employees and Building Equity
(26:31) Stan Store Ad
(27:28) SoFi Ad
(28:42) Investing in Creator-Led Businesses
(30:59) Courtney's Investment Principles
(36:18) Oura Ring Goes Public
(41:12) Why Women are Better Investors
(45:33) Consumers Online vs Real Life
(47:14) Questions From the Angels
(47:36) Talking to Your Partner About Money
(52:38) Eight Sleep Ad
(54:01) Fiverr Pro Ad
(55:00) How to Talk to Friends About Money
(58:36) When Is It Time to Quit?
(01:06:48) Rapid Fire
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Sponsors:
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Eight Sleep - https://www.eightsleep.com/hsr and use code HSR for $350 off
Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com
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