Growing Interest with Mary Holland Nader

PR Guru Simon Huck on Money, Branding & Building Lemme to $200M

August 25, 2026

AI Summary

5 min read

The Product and People Principle

Simon Huck has built brands alongside some of the biggest names in entertainment, but when asked where Lemme's projected $200 million in revenue comes from, his answer cuts against the usual founder script. It's not performance marketing, influencer deals, or celebrity partnerships. "Product and people," he says flatly. "If your product doesn't deliver on the promise, you have a huge problem." For an ingestible brand, that means investing in R&D, science, and regulatory work before anything else. The second piece is hiring experienced people — not the young, hungry talent who will work weekends, but the expensive veterans who prevent catastrophic mistakes. Huck's first hire after launch was a head of quality with three decades of experience. "The mistakes that can cost you the most are the mistakes that happen when you have three or four years experience," he explains. "None of those things can go wrong because at the end of the day, this person's consuming it."

How Lemme Actually Spends Its Marketing Dollars

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What you'll learn

1 (03:02) **Product and People First** - Simon attributes Lemme’s growth to investments in product and experienced people, not marketing.
2 (05:16) **Partnership Philosophy: Instinct Over Data** - Simon explains how Lemme chooses brand collaborators based on gut feel and shared energy.
3 (07:17) **The Third Co-Founder: Nier’s Role** - Simon introduces Nier, the operations and finance co-founder who completes the Lemme leadership trio.
4 (09:29) **The Serendipitous Name Change** - The brand was nearly called “Good For You” until a last-minute appendix of names yielded “Lemme.”
5 (11:51) **Values as the Hiring Filter** - Simon prioritizes values over experience when evaluating co-founders and new hires.
6 (13:58) **Ignore Big Influencers, Target Small Creators** - Simon’s counterintuitive advice for early-stage marketing: focus on micro-creators, not celebrities.
7 (17:31) **From Attention to Trust and Credibility** - Simon argues that marketing’s focus has shifted from grabbing attention to building trust.

+ Full timestamped outline available in the app

Show Notes

With Lemme on track to generate more than $200 million in revenue this year, co-founder Simon Huck joins Mary Holland Nader on her first episode of Growing Interest to break down the money, marketing, and strategy behind building a breakout brand alongside Kourtney Kardashian.

Simon shares:
- where Lemme spent its earliest dollars
- the marketing and PR moves he believes are actually worth paying for
- how the company thinks about celebrity, brand, and product in a crowded wellness market
- his own path from connecting brands with some of the biggest names in Hollywood, to acquiring the agency he helped build, to becoming an entrepreneur himself

Whether you're starting a business with a $0 budget, scaling something you've already built, or simply curious about how great brands create real value, this episode is a look inside how one of Hollywood's most connected brand builders thinks about money, attention, and growth.

Keep Up With Mary Holland

Instagram: @MaryHollandNader

TikTok: @MaryHollandNader

LinkedIn: @MaryHolland

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