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Miss America ‘68, women’s lib, and the politics of beauty

August 3, 2026

AI Summary

5 min read

In September 1968, three groups of women converged on the Atlantic City boardwalk: feminists protesting the Miss America pageant, contestants in the first-ever Miss Black America pageant, and counter-protesters defending Miss America herself. The event has been reduced in popular memory to a single, fabricated image—the bra-burning feminist. As historian Mickey McAllier explains in her new book Liberation Summer, that image was invented by newspaper headline writers before the protest even began, and it defined the women's liberation movement as a caricature before it could define itself. The real story, she argues, is not just bigger than the myth—it is the origin of a "politics of beauty" that runs through the rise of the religious right, the Me Too era, and all the way to the Trump administration.

The myth of the bra burner

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What you'll learn

  • 1 (00:00) **Introduction: The Myth of the Bra-Burning Feminist** - Host Tanya Mosley introduces the episode, explaining that the iconic 1968 Miss America protest where feminists allegedly burned their bras is a myth invented by newspapers before the protest even happened.
  • 2 (03:10) **How the Press Created the "Bra Burner"** - McAllier explains that a throwaway comment from an activist about possibly burning bras was seized by newsrooms and turned into a national headline before the protest occurred.
  • 3 (04:47) **The Three Factions on the Boardwalk** - McAllier describes the three distinct groups of women who confronted each other that night in 1968.
  • 4 (06:13) **What Miss America Meant in 1968** - McAllier traces the pageant's history from a 1921 marketing device to a post-WWII symbol of patriotism and idealized white womanhood.
  • 5 (10:35) **Why Tell the Full Story of 1968?** - McAllier explains her decision to expand beyond the single protest to show how the myth of the bra burner erased a more complex and politically significant history.
  • 6 (12:41) **The Fracture at the Movement's Foundation** - McAllier describes her personal shock at learning, in 2009, that the Miss Black America pageant happened the same day as the feminist protest.
  • 7 (14:24) **Donald Trump's Path Through Beauty Pageants** - McAllier connects the 1968 protest to Donald Trump's rise, noting his entry into pageant culture began with his Atlantic City casinos in the 1980s.

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Show Notes

Historian Micki McElya’s book, ‘Liberation Summer,’ revisits September 1968, when three groups of women converged on the Atlantic City boardwalk: feminists protesting the Miss America Pageant, contestants in the first-ever Miss Black America Pageant, and women defending Miss America herself. McElya argues the collision that day created a politics of beauty that runs through the rise of the religious right, the #MeToo era, all the way to today. She spoke with Tonya Mosley. 

Also, TV critic David Bianculli reviews HBO’s ‘Big Bang’ spin-off,  ‘Stuart Fails to Save the Universe.’ 

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