AI Summary
5 min read“We have two parfums the day, one sorb on glass, and this is a sold parfum on glass pistache classic with the pistache in the Moyen Orient.” That is Paolo Benassi, co-founder of Amorino, explaining how a Dubai chocolate craze and Middle Eastern supply tensions have pushed up pistachio prices — but his gelato chain is hedged through 2026. This episode of Focus Retail uses the ice cream market as a lens into three broader retail shifts: the premiumization and internationalization of a seasonal impulse buy, the historic transformation of French city-center retail toward wellness and shared experiences, and the rise of creator-led food brands entering European distribution.
The Gelato Business: Seasonality, Innovation, and International Adaptation
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What you'll learn
- 1 (00:00) **Introduction & Topic Teaser** - Host Eva Jaco introduces a special edition on the booming ice cream market, with guests from Amorino and Le Bon Moment.
- 2 (01:25) **Interview: Amorino's Global Strategy & Market Position** - Paolo Benassi discusses the gelato chain's international footprint, product philosophy, and resilience in a changing market.
- 3 (04:32) **Year-Round Operations & Regional Variations** - Benassi explains how Amorino manages seasonality and why consumption patterns differ across France.
- 4 (06:50) **Innovation vs. Tradition at Amorino** - The gelato maker balances Italian tradition with new product development and customer experience.
- 5 (10:42) **Franchise Model & Store Investment** - Benassi outlines the financial and strategic requirements for opening an Amorino franchise.
- 6 (13:45) **Expert Focus: The Transformation of French Town Centers** - Expert Mélanie Effroi analyzes the historic shift in retail from fashion to experience-based concepts.
- 7 (16:06) **Startup Pitch: Le Bon Moment & Snoop Dogg's Ice Cream** - Donatien Bozon presents his studio and the European launch of "Dr. Bombay," Snoop Dogg's ice cream brand.
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Show Notes
Ce samedi 2 mai, Eva Jacquot a reçu Paolo Benassi, président et cofondateur d'Amorino, Mélanie Effroy, directrice commerciale de Médiaperformances, et Donatien Bozon, cofondateur de Le Bon Moment, dans l'émission Focus Retail sur BFM Business. Retrouvez l'émission le samedi et réécoutez la en podcast.
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