Market Report: From Rihanna’s Wealth Play to Elon Musk’s Family Drama
October 13, 2026
AI Summary
5 min read“I really hope that her accountant has opened those children a custodial Roth IRA.” That was Mrs. Dow Jones’s first thought when she saw Rihanna’s three kids modeling matching pajamas in a Savage x Fenty holiday campaign. Most people saw a cute family photo; she saw potential retirement contributions. This episode of Financial Tea with Mrs. Dow Jones weaves together three seemingly unrelated stories—Rihanna’s family business, a steep drop in Americans’ faith in college, and Elon Musk’s family drama—to teach a single lesson: know what you own, know what you’re paying for, and know who controls the money.
Rihanna’s Kids and the Custodial Roth IRA
Rihanna didn’t just put her children in an ad; she built a business that grows with her lifestyle. She became a mom, launched family pajamas, and turned a family photo into an advertisement for her own brand. She made herself the product and the owner. That’s the setup for Mrs. Dow Jones’s favorite generational wealth-building secret: the custodial Roth IRA.
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What you'll learn
- 1 (01:49) **Episode Introduction & Three-Story Preview** - Mrs. Dow Jones introduces the week's three stories: Rihanna's kids in her campaign, the declining value of college, and the Elon Musk documentary exposing the limits of family wealth.
- 2 (02:16) **Story 1: Rihanna’s Kids as Brand Models & the Custodial Roth IRA** - Rihanna features all three children in a Savage x Fenty holiday campaign, which sparks a financial lesson on generational wealth building.
- 3 (06:57) **Story 2: The College Value Crisis** - A new Gallup poll shows only 31% of Americans think college is worth it, down from 70% in 2013, reflecting a shift in the new American dream.
- 4 (11:28) **Story 3: Elon Musk’s Family Drama & the Cost of Financial Dependence** - A new documentary reveals that Elon Musk allegedly cut off his daughter Vivian's health insurance after she came out as transgender, despite saying he would always love her.
- 5 (15:19) **Episode Wrap-Up & Through-Line Recap** - Mrs. Dow Jones ties all three stories together: Rihanna's kids getting a head start, college getting a price check, and being related to a billionaire requiring fine print reading.
- 6 Standout Quotes
- 7 "I personally want my money to give the people I love more freedom and just more experiences. But that includes freedom to disagree with me. Your net worth is not a character reference." (14:38)
+ Full timestamped outline available in the app
Show Notes
Join Haley for the weekly edition of the MARKET REPORT. Get the latest financial and pop culture news from Mrs. Dow Jones, every Tuesday.
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