How to Take Back Your Financial Power (Tori's Interview on the Jasmine Star Show)

September 22, 2026

AI Summary

5 min read

As a 22-year-old theater and communications graduate stuck in a toxic marketing job, Tori Dunlap realized she couldn't quit because she needed the money. That lack of options became the catalyst for her entire career. She started documenting her journey to save $100,000 by age 25, not because the number mattered, but because the money represented freedom. On an episode of the Jasmine Star Show repurposed for her own Financial Feminist podcast, Dunlap walks through how she built a multi-seven-figure business teaching women about money — from $49 Starbucks coaching sessions to eight revenue streams — and why the psychological side of finance is where the real work happens.

The Money Story That Kept Her Stuck

Dunlap's parents gave her a strong financial foundation. They taught her to never spend more than she had and to think strategically about money — no appetizers at restaurants, but annual family vacations to Europe. But that same "safe and secure" narrative also kept her trapped. When she started talking about entrepreneurship, her parents panicked. Their immigrant mindset was: keep your head down, keep the stable paycheck, don't take risks.

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What you'll learn

1 Timestamped Outline
2 (00:10) **Episode Introduction** - Tori sets up the interview with Jasmine Star, previewing topics of budgeting, revenue streams, and scaling a business
3 (03:34) **Origin Story: From Theater Major to Financial Educator** - Tori recounts graduating with degrees in communication and theater, then hitting a toxic work environment
4 (07:15) **Saving $100K by 25: The Goal That Changed Everything** - Tori details setting a scary goal and the accountability that came from documenting it publicly
5 (09:53) **The $49 Coaching Days** - Tori describes her first paid work teaching money: in-person Starbucks coaching sessions for $49
6 (12:59) **Money Stories: The Psychology Behind the Numbers** - Tori explains that money is psychological, not mathematical, and shares her family's money narrative
7 (17:30) **Unpacking the Envelope System and Risk Aversion** - Tori and Jasmine discuss how early money memories shape entrepreneurial behavior

+ Full timestamped outline available in the app

Guests on this episode

Tori Dunlap

Show Notes

Ready to take control of your money and finally start investing? Visit ⁠⁠https://herfirst100k.com/ffpod⁠ to register for our FREE workshop, Stock Market Secrets: Debunking Common Myths for Successful Investing to learn how to avoid common mistakes and how to build wealth without fear or confusion.

Today's episode is a little different from our normal format. It's my conversation with Jasmine Star on The Jasmine Star Show, and we're sharing it here because it goes deep into something I don't usually get asked about on my own show: the actual business mechanics behind Her First $100K. We talk about the $49 coaching sessions that started it all, the money story I inherited from my parents (and had to unlearn), the exact logic I used the night before I quit my job, and why "done is better than perfect" has become my whole content philosophy. If you're building something of your own, or thinking about it, this one's for you.

Jasmine’s links:

Instagram: https://www.instagram.com/jasminestar

Website :https://jasminestar.com/

00:00 Intro & the story behind the name "Her First $100K"

02:25 Documenting the money journey publicly — and why that built accountability

04:27 Rebranding to Her First $100K, and her dad's reaction

06:30 The $49 coaching sessions that started it all

08:01 From coaching, to a $97 workshop, to a course

10:30 Tori's money story: safety, risk, and her parents' fear

14:19 Why women are conditioned to avoid risk

15:35 The night before she quit her job

18:54 "Give your dollars a job": the psychology of scaling income

24:21 Her First $100K's revenue model today

28:33 What's stayed the same (consistency) vs. what she let go of

31:58 Building an email list early, and current team structure

33:53 What Tori loves doing vs. what she's delegated

42:04 The "chin video" strategy: why imperfect content wins

44:54 "Done is better than perfect": hiring, imperfection, 2026 content trends

50:05 Owning success without performing false humility

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