Ep 725: Measuring AI ROI: Why you’re doing it wrong and the 7 Steps to fix it (Start Here Series Vol 11)
March 3, 2026
AI Summary
5 min read🎙️ The Voices & The Context
- The Format: Solo monologue in an unscripted, live-stream-style podcast episode from the "Start Here" series, blending education with high-energy ranting and practical breakdowns.
- The Key Players: Jordan (host of Everyday AI), a former journalist and marketing pro turned AI evangelist; no guest, just his passionate solo delivery on simplifying AI for businesses.
- The Vibe: Educational and energetic, with fun sarcasm, hype ("my gosh, we should just end the episode now"), and motivational calls to action—feels like a pep talk for busy execs.
🗝️ Key Themes & Topics
The episode dismantles the AI ROI myth, exposes common pitfalls, and delivers a blueprint for measurement, emphasizing AI's proven speed and quality gains over human experts.
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What you'll learn
- 1 (00:00) **AI ROI Debate is Nonsense**
- 2 (03:04) **GDP Val Benchmark**
- 3 (05:42) **Debunking MIT "Study"**
- 4 (08:25) **Real Studies Show Strong ROI**
- 5 (12:21) **Why ROI Isn't Visible Yet**
- 6 (15:21) **ROI Formula and Key Metrics**
- 7 (16:49) **5 Reasons Companies Fail at ROI**
+ Full timestamped outline available in the app
Show Notes
Why can't most companies show their ROI on GenAI?
Because their implementation is backwards.
If you're using the same digital transformation playbook that you used for the social media and cloud eras, you're in trouble.
On this 'Start Here Series' episode, we break down what your company is doing wrong and the 7 Step process to properly calculate ROI on your AI efforts.
Measuring AI ROI: Why you’re doing it wrong and the 7 Steps to fix it -- An Everyday AI Chat with Jordan Wilson
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Topics Covered in This Episode:
- Proving and Measuring AI ROI in Companies
- OpenAI’s GDP Benchmark: AI vs Experts
- Debunking MIT’s Viral Zero ROI Study
- Quantitative AI ROI Data from Business Studies
- Invisible Productivity: AI Savings Pocketed by Workers
- Limitations of Pre-AI Job Roles and Metrics
- ROI Calculation: Time Saved and Cost Reduction
- Five Main Reasons AI ROI Isn’t Measured
- Seven-Step AI ROI Measurement Blueprint
- Importance of Ongoing AI Model Retesting
- AI ROI: Training, Education, and Implementation Gaps
Timestamps:
00:00 "AI ROI: Fixing the Debate"
04:50 "AI ROI Debate is Pointless"
08:03 AI Implementation Yields Positive ROI
12:13 AI Reshaping Work Structures
15:08 AI ROI Challenges
20:11 "Baseline Assessment Before AI Implementation"
23:49 "AI Operating System Discussion"
24:35 "Standardized Testing for AI Models"
28:26 "Rethink AI ROI Urgency"
31:37 "Everyday AI: Subscribe & Explore"
Keywords:
measuring AI ROI, AI return on investment, generative AI ROI, GenAI ROI measurement, ROI on artificial intelligence, AI productivity, time saved with AI, cost reductio
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