Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! ⭐ The Purple Star That Could Boost Your Posts 📬 5 Industries Where Email Keeps Missing the Inbox | Ep. 579

October 20, 2026

AI Summary

5 min read

LinkedIn has finally confirmed that “super likes” are real—a purple star icon that premium users can use to react to posts, and early signals suggest it will significantly boost the circulation of any post that receives one. That’s just one of several updates this week that marketers need to know about, alongside a new pinned comments feature on LinkedIn, a powerful Instagram trend tool, and fresh data on which industries have the worst email inbox placement.

LinkedIn’s Purple Star and Pinned Comments

After weeks of unconfirmed reports, LinkedIn has officially announced the rollout of “super likes.” If you are a premium subscriber, you will see a purple star icon on the far right of the reaction options. When you use it on a post, it appears as a special reaction alongside likes, celebrates, and support. The big implication: posts that receive super likes are expected to see radically increased circulation. As of now, you can even super like your own post, though that may not last. Early rumors that premium users could only use it once a week appear to be false.

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What you'll learn

1 (00:25) **LinkedIn Super Like Confirmed** - LinkedIn officially confirms the "Super Like" feature for premium users, a purple star reaction that boosts post circulation.
2 (02:23) **LinkedIn Brings Back Pinned Comments** - LinkedIn re-enables the ability to pin comments on posts as of October 15th.
3 (03:11) **Instagram Shows Trending Topics for Your Specific Audience** - Instagram's Edits app now displays trends relevant to your followers, not just the general platform.
4 (03:57) **Worst Industries for Email Inbox Placement** - New data reveals the five industries with the lowest percentage of emails reaching the inbox, not just being delivered.
5 (05:40) **Jay Recommends the Elizabeth Holmes Documentary** - "You Can See Everything" is a three-hour documentary with a 99% Rotten Tomatoes score that Jay found unbelievably compelling.
6 (06:31) **Streaming Surprises: Wonka's Golden Ticket & The Big Bang Theory** - The number one show in the US is Wonka's Golden Ticket, while the number two show is the seven-year-old Big Bang Theory.
7 (07:36) **Course on Webinars & Book Update** - Jay promotes his first-ever course on webinars (everythingwebinars.com) and celebrates his book hitting the USA Today bestseller list.

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Show Notes

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LinkedIn’s new Super Like gives paying members a reaction that might push a post further than any regular like, which raises a fair question about who really controls your reach. Jay Schwe