Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! NEW: LinkedIn DON’T DO!🛑 Facebook wants Vertical Video? Netflix Documentaries are WILD!!| Ep. 544

July 28, 2026

AI Summary

5 min read

What's Up THIS WEEK?! LinkedIn DON'T DO! Facebook Wants Vertical Video? Netflix Documentaries Are WILD!!

The latest "What's Up This Week" episode from the Do This, Not That podcast lands with a mix of platform shifts, a strong opinion on a viral ad campaign, and a confession about Netflix documentary addiction. The dominant thread: authenticity is becoming the scarce resource in marketing, and the platforms are all converging toward the same vertical-video, personality-driven format.

LinkedIn's AI Content Problem and the "Stealable" Solution

Pangram, the AI detection company, released data showing that 41% of long-form content on LinkedIn now includes some form of AI generation. Jay calls it "ridiculous" and points to the telltale signs: "The three things every marketer needs to know" or "I've been reflecting on this in my journey" — all AI garbage. The old game of just posting generic advice no longer works because audiences can smell it.

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What you'll learn

1 (00:26) **LinkedIn AI Content Warning** - Pangram data shows 41% of long-form LinkedIn content is AI-generated, and engagement is dropping for generic posts
2 (03:06) **Nano-Influencer Revolution** - Wall Street Journal reports 45% of US influencer spend will go to creators with under 20,000 followers by 2026
3 (06:00) **Haynes "Get Comfortable" Campaign Controversy** - Jay strongly opposes the campaign centered on "pantsing" (pulling down someone's pants)
4 (07:23) **Meta Testing TikTok-Style Full-Screen Video Feed on Facebook** - The Verge reports Facebook is testing a vertical, full-screen video feed for some users
5 (08:50) **Netflix Documentaries Are Wild** - Jay is obsessed with Netflix's true-crime and disaster documentaries, calling them the number one content he consumes
6 Standout Quotes
7 "The game used to be about let's just post advice. No, what people want is something super usable and something that's super not just something that AI could just shove in there."

+ Full timestamped outline available in the app

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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41% of long-form LinkedIn posts are now fully AI-generated, which explains why your feed feels like the same three posts wearing different hats. Jay Schwedelson makes the case that the way out is content people can literally steal from you, and then gets into why Target i