Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

August 25, 2026

AI Summary

5 min read

What’s Up THIS WEEK?? 🚀 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

Over one million LinkedIn users have already clicked the "AI slop" report button since the feature launched two to three weeks ago, and the platform's chief product officer Harry Servincian (as best as Jay could pronounce it) says content flagged as AI slop is now seeing 40% fewer views. That number sounds impressive, though Jay admits he's still seeing plenty of low-effort posts on his own feed. The direction is promising, but the jury's still out on whether LinkedIn's algorithmic enforcement is actually keeping up with what users are flagging.

The Email Subject Line Paradox: Ultra Short or Ultra Long

World Data Research just dropped some counterintuitive findings about subject line length. Only 7% of promotional email subject lines are under 15 characters, but those ultra-short lines see open rate increases of over 15% compared to standard subject lines. The mechanism is simple: they create visual white space in a crowded inbox, triggering that millisecond pause as someone scrolls past. A two-word subject line might feel wrong, but it's easy to test.

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What you'll learn

1 (00:16) **LinkedIn’s AI Slop Report Button Hits 1 Million Reports** - LinkedIn’s chief product officer announces that over one million users have reported posts as AI slop, and content flagged this way is now seeing 40% fewer views.
2 (01:46) **Oura Ring Faces Class Action Over Sleep Tracking Accuracy** - A new lawsuit alleges Oura rings cannot actually measure sleep quality and instead use AI estimates with a “coin flip” chance of being correct.
3 (02:35) **Email Subject Line Data: Short and Long Both Boost Open Rates** - New Worldata Research data shows subject lines under 15 characters get 15%+ higher open rates, while those over 75 characters get 19%+ higher open rates.
4 (04:49) **ChatGPT Advertising Expands to 31 More European Markets** - OpenAI’s ad platform has already reached a $1 billion annualized run rate and is now rolling out across additional European countries this week.
5 (05:25) **NAC Sponsorship: No-Code Marketing Tools** - A quick ad for NAC, a platform that lets marketers build emails, landing pages, and SMS without coding or IT involvement.
6 (06:06) **Since You Didn’t Ask: Leanne Morgan Show Returns to Netflix** - The host shares excitement about Leanne Morgan’s new Netflix special premiering this Thursday.
7 (06:34) **Dark Matter Season 2 Drops on Apple TV+** - The sci-fi series based on the great book returns Friday, and the host is hyped as a self-described nerd.

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Show Notes

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All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Big shoutout to our sponsor, Knak!

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A million people have now clicked "seems like AI slop" on LinkedIn, and the number LinkedIn released right after it is either a real win or a rounding error, depending on whose feed you're looking at. Jay Schwedelson has that one, plus a lawsuit going after the sleep score you check before you open your eyes, and two subject line stats that argue the exact opposite of the best practice everyone keeps repeating. Stick