Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK: Big Em Dash News!🫢GDPR getting Easier? Thanksgiving Issues! 😅 | Ep. 453

November 25, 2025

AI Summary

5 min read

What’s Up THIS WEEK: Big Em Dash News! GDPR Getting Easier? Thanksgiving Issues!

OpenAI’s official ChatGPT Instagram account posted a mea culpa this week that had marketers nodding along: “The M-dash was supposed to be a classy little pause, a soft dramatic flourish — and not a neon sign that says this was written by AI at 2 a.m.” The company acknowledged that its models have been overusing the em dash (that long horizontal line) so consistently that it became a dead giveaway for AI-generated content. According to the post, the latest model has been updated so the em dash will now be used “only occasionally.” For anyone who has been editing AI copy to remove the telltale dashes, this is a small but real relief as 2025 winds down.

GDPR and Cookie Rules May Get Easier

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What you'll learn

  • 1 (00:00) **Welcome & Episode Setup** - Jay introduces the "What's Up This Week" short episode format, covering business, marketing, and life.
  • 2 (00:32) **ChatGPT Fixes the M-Dash Problem** - OpenAI announces on Instagram that they've updated their model to reduce overuse of the em dash.
  • 3 (01:49) **European Commission Proposes GDPR & Cookie Rule Softening** - The "Digital Omnibus Package" aims to simplify data consent rules across Europe.
  • 4 (03:20) **Instagram Tests 20-Minute Reels** - The platform is experimenting with extremely long Reel durations.
  • 5 (03:44) **Google Fully Rolls Out AI-Powered Flight Deals** - A new tool at google.com/travel/flights uses AI to find the best flight deals.
  • 6 (04:32) **Email Marketing Tip: Continuation Preheader Words** - SubjectLine.com data shows a 19% boost in open rates using "and," "but," or "plus" as the first word in the preheader.
  • 7 (06:10) **TV Show Reviews: The Beast in Me & A Merry Little Christmas** - Jay shares his quick takes on two new Netflix releases.

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Show Notes

Getting ready for Thanksgiving has nothing on the chaos swirling around AI, privacy rules, and even Instagram trying to make you watch 20-minute reels. Before the turkey coma hits, Jay Schwedelson digs into everything from the death of the em dash to Google’s sneaky new flight deal superpower, plus a few very strong opinions on Netflix holiday movies. Somehow it all ties together in a way that’ll make your week a little smarter and a lot funnier.

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Best Moments:

(00:00) ChatGPT finally admits the M dash problem and promises to stop abusing it

(01:41) Europe’s Digital Omnibus plan could loosen GDPR and ease cookie consent madness

(03:28) Instagram quietly tests 20-minute reels, and Jay cannot handle it

(04:00) Google’s AI-powered flight deals tool is officially rolled out and wildly useful

(05:17) Three preheader words that just boosted email open rates by 19 percent

(06:44) Jay’s brutally honest reviews of The Beast in Me and Merry Little Ex Christmas

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Do This, NOT That: Marketing Tips with Jay Schwedelson

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