Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565

September 15, 2026

AI Summary

5 min read

For years, marketers have treated AI visibility like a one-time SEO audit: check your brand’s presence in ChatGPT or Gemini, declare victory, and move on. But new data shows that strategy is dangerously wrong. According to research from GetMentions, 69% of AI sources change day to day across the major platforms. On ChatGPT, the daily churn is 79%; on Gemini, it’s 88%. Even Perplexity, the most stable of the bunch, sees 44% of its sources shift daily. This means a brand that looks dominant on Tuesday could be invisible by Friday.

The volatility was underscored by a dramatic shift in one specific source: Reddit. Forbes reported that Reddit lost 86% of its ChatGPT citations in just a few weeks, dropping from 3.8% of all citations to under half a percent. The reason isn’t fully clear, but the implication for marketers is stark: you cannot set and forget your AI presence. Another study from Profound added a further wrinkle: 50% of content cited by AI answer engines is less than 30 days old. The systems are hungry for freshness, and yesterday’s winning content is tomorrow’s dead link.

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What you'll learn

1 (00:16) **AI Visibility is Changing Daily** - Jay introduces the core topic: AI-generated answers and citations are volatile, with 69% of sources changing day-to-day.
2 (03:04) **Why Fresh Content Wins and What to Do** - 50% of content cited by AI answer engines is less than a year old, and Jay offers a weekly monitoring strategy.
3 (05:05) **The Perfect Prompt for Weekly AI Audits** - Jay provides a specific prompt to use for consistent, unbiased tracking.
4 (06:27) **Mountain Dew Body Wash?** - A bizarre brand collaboration: Mountain Dew partnered with Duke Cannon to sell a men’s grooming soap and body wash at Walmart.
5 (07:21) **Pop Culture Check: TV and True Crime** - Jay recommends current TV shows, including the return of Real Housewives of New York, Secret Lives of Mormon Wives, and a new true crime series.
6 (08:16) **Dancing With The Stars: Who Are These People?** - Jay rants about the current cast of Dancing With The Stars, arguing the “celebrities” are not actually famous.
7 (09:25) **New Course & Call to Action** - Jay promotes his new course on webinars and directs listeners to an early-access list.

+ Full timestamped outline available in the app

Show Notes

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Ask ChatGPT the same question on Tuesday and again on Friday and you will probably get two different answers, with two different sets of sources. That is the uncomfortable finding Jay Schwedelson digs into here, using fresh data on how violently AI citations churn from one day to the next, plus the weekly routine that keeps your brand tracking honest instead of comforting. There is also a Mountain Dew body wash situation that nobody was prepared for.

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Best Moments:

(00:31) Why 69% of AI sources shift from one day to the next

(01:02) Reddit's share of ChatGPT citations collapsed 86% in about a month

(02:54) Half of everything AI engines cite is less than thirteen weeks old

(03:45) Pick the 10 questions that actually influence someone buying from you

(04:04) The incognito browser step most people skip, and why it ruins the data

(05:22) The two prompt lines that stop AI from flattering your brand

(06:27) Mountain Dew body wash at Walmart, and the obvio