SPECIAL SERIES ==> 📌 Your Old LinkedIn Posts Still Have a Job <== | BATHROOM Break #131 COLLAB: The Marketing Millennials + Do This, Not That

Your old LinkedIn posts are not dead. They keep accumulating impressions long after you hit publish, and now LinkedIn has given you a new tool to keep milking them: pinned comments. That insight is one of several practical, data-backed takeaways from this fast-moving episode of Do This, NOT That, where Jay Schwedelson and Daniel Murray rip through a handful of marketing topics in under ten minutes. The throughline is clear: in a tight economy and a shifting platform landscape, the smartest moves are often the simplest—reframe your offer, repurpose your old content, and ignore the hype around new acronyms.

Frame Offers as "Value Per" in a Tight Economy

The conversation opens with a sobering observation: the consumer is different right now. With rising prices and less disposable income, marketers cannot rely on the same discount-driven tactics that worked in boom years. Daniel Murray cites a tweet from David Herman arguing that marketers need to target people's "must-buy" lists and wish lists this holiday season. Jay Schwedelson agrees and adds a specific, data-backed tactic: frame every offer as a "value per." Instead of "20% off" or "free trial," use subject lines and headlines like "This costs as much as two lattes" or "This costs less than one movie ticket." On the B2B side, that becomes "This costs less than two Uber rides." The mechanism is psychological—when people