Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==>Forget Content Calendars? Content Systems! <== | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That

October 20, 2025

AI Summary

5 min read

🎙️ The Speakers & Context

  • The Format: This is a collaborative discussion between two marketing professionals, blending humor with practical insights on content organization. The tone is casual and engaging, marked by a friendly rapport and lighthearted banter.
  • The Key Players:
    • Jay Schwettelson: Co-host of the "Do This, Not That" podcast and CEO of SubjectLine.com, brings a wealth of experience in digital marketing and content strategy.
    • Daniel Murray: Host of the "Marketing Millennials" podcast and a marketing strategist, known for his innovative approaches to content creation and organization.

🎣 The Executive Hook

  • The "One Big Idea": Effective content strategy hinges on meticulous organization and performance tracking, allowing marketers to remix successful content instead of constantly reinventing the wheel.
  • Why It Matters: As businesses face saturation in content marketing, this approach not only maximizes resource efficiency but also enhances engagement and conversion rates in a competitive landscape.

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What you'll learn

  • 1 `(00:00) 🎙️ Introduction: Daniel Murray`
  • 2 `(00:33) **Travel Experiences**`
  • 3 `(02:25) **Content Organization for Marketing**`
  • 4 `(03:08) **Tagging Content**`
  • 5 `(04:00) **Remixing Successful Content**`
  • 6 `(05:15) **Content Database**`
  • 7 `(06:04) **Creating a Content Library**`

+ Full timestamped outline available in the app

Show Notes

Even on airplanes, chaos finds Jay Schwedelson and Daniel Murray—but this Bathroom Break isn’t just about travel horror stories. Between speakerphone offenders and oversized dogs, they break down how to actually organize your content so it doesn’t become one big mess. From tagging systems and Notion libraries to “writer’s rooms” that actually work, this one’s packed with simple, real-world ideas to keep your marketing machine humming.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:13) Jay’s nightmare airplane encounter with the loudest guy on speakerphone

(03:03) Daniel explains how tagging content and tracking performance makes remixing easy

(05:37) Why pain points and headlines belong in your content library, not just campaign names

(07:31) The surprising way Daniel’s team keeps newsletters fresh and relevant each week

(09:15) Jay’s tip for solo creators—schedule a content-only block on your calendar

(10:43) Why you should include people outside your marketing team in brainstorming sessions

(11:00) Jay’s plea for airlines to ban “farm animal–sized” dogs from middle seats

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Do This, NOT That: Marketing Tips with Jay Schwedelson

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