Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL GUEST!! The ONE Thing AUTHOR! 7 Million Copies Sold! Jay Papasan 🔥 REAL Secret to Productivity 🔥| Ep. 545

July 31, 2026

AI Summary

5 min read

Jay Papasan, co-author of The One Thing—a book that has sold over seven million copies—does not think his own book is a productivity book. He thinks it is a book about purpose. On this episode, he explains why attaching meaning to work is the real driver of sustained effort, why most people’s stated “why” is actually bullshit, and how to test whether your calendar actually reflects your values.

The real problem is identity, not tactics

Most people come to Papasan wanting a tactical fix: better time blocking, a new system, a more efficient workflow. But he argues that the deeper issue is almost always an identity disconnect. “Can they attach purpose back to the work they’re doing to get them where they want to go?” he asks. When you can do that, “hard work becomes less stressful. It becomes something we can endure longer.”

The trap, he says, is that we treat productivity as a set of hacks rather than a reflection of who we are. “When we overcomplicate things, we are preloading our excuse for failure.” He sees people who are “busy all the time” as potentially hiding. “Being productive and working long hours is celebrated and it looks like you’re doing important shit. But most of the time we’re avoiding the very thing we’re afraid of.”

Your calendar is the test of your values

Continue reading the full summary in the app — free to try.

Read Full Summary →

Free • No credit card required

What you'll learn

  • 1 (00:00) **Introduction and Guest Welcome** - Host Jay Schwedelson introduces Jay Papasan, co-author of *The One Thing*, and sets up the conversation about purpose vs. productivity.
  • 2 (02:24) **The Purpose vs. Productivity Trap** - Papasan explains the backlash against "optimize everything" culture and why attaching meaning to work is the real supercharge.
  • 3 (04:17) **Finding Authentic Clarity: The Core Values Exercise** - Papasan reveals a practical method for discovering your true drivers, not just the socially acceptable answer.
  • 4 (07:49) **The Calendar Test: Does Your Time Match Your Values?** - A practical test for authenticity: if someone looked at your calendar for 30 days, would they know your purpose?
  • 5 (10:26) **The Author's Confession: Writing the Book You Need to Read** - Papasan normalizes imposter syndrome and the tendency to chase the wrong "one thing."
  • 6 (13:20) **Are Productivity Hacks Just Procrastination?** - Papasan argues that over-organizing productivity is often a form of hiding from the real work.
  • 7 (15:26) **Rapid Fire: On Multitasking** - Papasan gives a nuanced answer on when multitasking is okay and when it's destructive.

+ Full timestamped outline available in the app

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

Follow Jay Papasan on Instagram at @jaypapasan and pick up his book, The ONE Thing.

Most people shelve The ONE Thing under productivity, which Jay Papasan says is exactly the wrong shelf. He tells Jay Schwedelson that the real unlock is purpose, that most of our optimizing is just a pre-loaded excuse for failure, and that the people who look impressively busy are usually hiding from something. There is also a pet ostrich named Elda, which is not a metaphor.

Best Moments:

(02:24) Why the optimize-ev

Do This, NOT That: Marketing Tips with Jay Schwedelson