Do This, NOT That: Marketing Tips with Jay Schwedelson

It’s ALL about the Data!! SPECIAL GUEST!! CEO of Data Axle 🔥 Andy Frawley 🔥| Ep. 526

June 19, 2026

AI Summary

5 min read

Data Quality Is the New Bottleneck

Andy Frawley, CEO of Data Axle, has been in the data business long enough to remember when direct mail made data quality a survival issue. "Direct mail is really expensive," he says, so marketers had to get it right. Then digital channels took over, and for a while, data quality felt like a solved problem. Now, with AI everywhere, it has become a hotter topic than ever. The reason is simple: "AI can make a lot of really good decisions really fast, or it can make a lot of really bad decisions really fast if the data foundation is weak." Frawley's company, Data Axle, powers campaigns for over 40,000 businesses across B2B, B2C, and nonprofit marketing. The core insight of the conversation is that data quality is not a solved problem—it is the new bottleneck, and AI has made it more urgent, not less.

The AI-Data Quality Feedback Loop

Continue reading the full summary in the app — free to try.

Read Full Summary →

Free • No credit card required

Listen to Audio Summary Open in App

Never miss an episode of Do This, NOT That: Marketing Tips with Jay Schwedelson

Get every new episode summarized in your inbox — free, ~5 minutes to read.

No spam. Unsubscribe anytime.

What you'll learn

1 (00:16) **Introduction of Andy Frawley & Data Axle** - Jay introduces Andy Frawley, CEO of Data Axle, and explains why data quality is more critical than ever.
2 (02:13) **Why Data Quality is a Hotter Topic Now** - Andy explains that AI makes data quality more critical because it can amplify bad decisions as fast as good ones.
3 (03:39) **How AI Improves Data Quality** - AI is used to validate data attributes and verify business information, but human verification still plays a role.
4 (05:49) **The 360-Degree Customer View: What It Really Means** - Andy explains that the missing piece is linking professional and personal profiles to market to the whole person.
5 (07:51) **The B2B-to-B2C Data Linkage Use Case** - How to match B2B email databases to consumer profiles for better ad targeting on platforms like Instagram and connected TV.
6 (09:28) **Behind the Scenes: How Data Axle Verifies 25 Million Businesses** - Andy explains the AI-driven process for prioritizing which businesses to call for verification.
7 (10:19) **Direct Mail: Alive and Well** - Andy confirms direct mail is still effective, especially in auto, nonprofit, and e-commerce (e.g., Amazon).

+ Full timestamped outline available in the app

Show Notes

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Connect with and follow Andy Frawley on LinkedIn, and learn more about Data Axle at data-axle.com.

ㅤ

Most people assume AI quietly solved the data quality problem for good. Andy Frawley, CEO of Data Axle, tells Jay Schwedelson the opposite is true: clean data matters more now, because a weak foundation just lets AI make bad calls faster. From there they get into why your B2B email list flops on Instagram, why direct mail is quietly thriving, and why Andy doubled his events budget after swearing them off.

ㅤ

Best Moments:

(02:13) Why data quality is becoming a hotter t