How the Internet Turned an Entire Generation of Girls Into Products | Freya India
August 18, 2026
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5 min readHow the Internet Turned an Entire Generation of Girls Into Products
Writer Freya India grew up noticing something wasn't normal. Girls at her school were cutting their wrists, starving themselves, and talking about relationships with the bitterness of divorcees—before they had even experienced a real relationship. Adults told her this was just girlhood, something she would grow out of. But she sensed something deeper was happening. Her new book, Girls, Generation Z and the Commodification of Everything, argues that an entire generation of young women has been taught to package, brand, and market themselves for public consumption—and that this has fundamentally changed what it means to grow up female.
When Algorithms Replace Identity
The most visible symptom is that "everybody looks the same now," as India puts it. But the homogenization goes deeper than appearance. Because young women today get their information from algorithms rather than from local culture or family, they end up absorbing the same trends, mannerisms, opinions, and even vocabulary regardless of where they live. India interviewed young women in the US, Canada, and the UK and found they had nearly identical childhood experiences—watching the same beauty influencers, seeing the same makeup ads, being pushed down "the same conveyor belt toward the same face."
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What you'll learn
- 1 (00:00) **Why Gen Z Girls Have Become the Product** - Freya India argues that this generation of girls hasn't just been sold products—they have been taught to package, brand, and market themselves as the product.
- 2 (02:05) **"Everybody Looks the Same": The Algorithmic Homogenization of Identity** - Freya explains how algorithms serve the same trends, beauty standards, and even mannerisms to all young women, creating a global conveyor belt toward the same face and personality.
- 3 (04:08) **Why a Book About Girls Became "The Most Controversial Book of the Year"** - Freya describes how her book is perceived as a "conservative coded" work because it touches on the harms of porn and divorce, even though she wrote it from personal emotion and experience.
- 4 (06:12) **The Real Difference Between Millennial and Gen Z Girlhood** - Freya identifies the key distinction: the same old anxieties about body and relationships are now relentless and inescapable because social media algorithms serve personalized feeds that target a girl's worst fears.
- 5 (09:18) **How Personal Screens Changed Brain Development** - Alex contrasts the shared, separate-room computer of the millennial era with the personal, portable iPad that Gen Z and Gen Alpha take everywhere, arguing this changes how media is consumed and how the brain develops.
- 6 (11:31) **What It Looks Like When You Live as a Product** - Freya illustrates how the guiding value for young women has become documentation and audience validation, making it impossible to conceive of a life without presenting it to viewers.
- 7 (16:25) **Self-Expression or Conformity? The Performance of Relationships** - Freya explains that what looks like self-expression is actually relentless marketing, with ordinary girls "soft launching" and "hard launching" partners and managing their relationship history like a brand.
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Guests on this episode
Show Notes
Girls used to be sold products. Now they've become the product.
Today's guest is writer Freya India. Her new book, 'GIRLS®: Generation Z and the Commodification of Everything,' argues that an entire generation of young women has been taught to package, brand, and market themselves for public consumption — from Instagram feeds to dating apps. We talk about how social media, technology, and modern culture are reshaping identity, relationships, and what it means to grow up as a young woman today.
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Our Guest:
Freya India
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