Culture Apothecary with Alex Clark
Culture Apothecary with Alex Clark

From Severe Acne To Glass Skin: Why Your Sunscreen & Skincare Are Making It Worse | Bethany McDaniel

May 7, 2026

AI Summary

5 min read

Bethany McDaniel, founder of Primally Pure, spent her teenage years on a dermatologist treadmill: antibiotics, topical acne products, St. Ives apricot scrub, and eventually birth control. Each intervention temporarily suppressed her acne while quietly making the underlying problem worse. It was only after she stopped treating her skin as an enemy to be stripped and started treating it as an organ connected to her diet, hormones, and light exposure that her severe acne resolved. Her central claim is that most chronic acne in adult women is not a skin disease but a symptom of three root causes: chemical-laden skincare that disrupts hormones, inflammatory foods that trigger systemic inflammation, and a broken circadian rhythm caused by poor light intake.

Why Conventional Acne Products Backfire

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What you'll learn

  • 1 (02:50) **Root Causes of Adult Acne** - Bethany argues that most acne can be healed by addressing diet, chemical exposure, and circadian rhythm, not just hormones.
  • 2 (05:00) **Her Personal Acne Journey & Why Conventional Treatments Failed** - Bethany recounts her severe acne and how dermatologist-prescribed antibiotics and birth control made things worse in the long run.
  • 3 (09:20) **The Lightbulb Moment: JoJoba Oil & Diet** - Bethany describes the key realizations that started her healing journey, moving away from stripping products and processed foods.
  • 4 (14:40) **From Kitchen to Company: Starting Primally Pure** - Bethany shares the accidental origin of her skincare brand, starting with $250 and a goal of making $500 a month.
  • 5 (21:30) **Why Most Clean Skincare (and Pure Tallow) Falls Short** - Bethany explains the science behind why her products work when others don't, focusing on formulation and application.
  • 6 (27:50) **Bethany's Complete Morning & Night Skincare Routine** - A detailed walkthrough of her daily regimen, including facial massage and the oil cleansing method.
  • 7 (42:01) **How to Successfully Switch to Natural Deodorant** - Bethany provides a step-by-step guide for transitioning from conventional deodorant, managing expectations for the detox period.

+ Full timestamped outline available in the app

Show Notes

You're probably spending more money on skincare products that are secretly making your skin worse.


Bethany McDaniel, founder of Primally Pure, went from debilitating adult acne to skin so clear people don't believe it's real—and she built an entire brand around what actually got her there. She breaks down what's really driving chronic acne in women, why most non-toxic brands are still quietly failing you, how farm-sourced ingredients like beef tallow are changing everything, and how your hormones, birth control, and fasting habits are all showing up on your face.


Thank you to our sponsors!

ZEBRA: Use code "ALEX" for 10% off any order

A'DEL NATURAL COSMETICS: Use code "ALEX" for 25% off first time orders

MASA CHIPS: Use code "ALEXCLARK" for 25% OFF

COWBOY COLOSTRUM: Use code “ALEX” for 25% OFF

GEVITI: Use code "ALEX" to get 20% off of your first purchase

JOOVV: Get an exclusive discount on your first red light therapy order

VOTE ONLINE


Our Guest:

Bethany McDaniel


Bethany's Links:

PRIMALLY PURE: Use code 'ALEXCLARK' for 15% off your first order

Personal IG

Primally Pure IG

Primally Pure TikTok

Grounded Wellness Podcast


🌿 My Interview with Bethany on 'Grounded Wellness


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Culture Apothecary with Alex Clark