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How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods

July 15, 2026

AI Summary

5 min read

Geoff Woods, an AI strategist who works with CEOs and business owners, argues that most people are using AI backwards. They treat it like a faster Google—typing in a short question and accepting the first answer. Woods says the real power of AI comes from flipping the relationship: instead of asking AI questions, you should make AI interview you. The episode walks through a concrete framework for doing exactly that, anchored in a story about a CEO who used it to save his job and transform a hostile board relationship in a single quarter.

The CRIT Framework: Context, Role, Interview, Task

The core method Woods teaches is a four-step prompt structure called CRIT. The acronym stands for Context, Role, Interview, and Task. The logic is that AI has been trained on roughly 500 million books worth of data, but it knows nothing about you or your specific situation. You have to feed it.

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What you'll learn

  • 1 (00:26) **The Three Core AI Skills** - Geoff Woods introduces the fundamental skills needed to use AI effectively: identifying high-impact use cases, communicating with AI, and staying in the driver's seat as the thought leader.
  • 2 (01:34) **The "Thought Partner" Use Case** - The most powerful way to use AI is not as an assistant, but as a strategic thought partner to solve your biggest problems.
  • 3 (06:40) **Breaking Down the CRIT Framework** - A detailed walkthrough of the Context, Role, Interview, Task framework for better AI prompts.
  • 4 (09:53) **The 80/20 Rule in AI** - Most people use AI for low-value, generic tasks (80% effort, 20% value) instead of high-impact strategic work.
  • 5 (11:42) **Saving a Company $300 Million in 10 Minutes** - A concrete example of using the CRIT framework to solve a seemingly impossible business problem.
  • 6 (18:41) **Pro-Tip: Speech-to-Text** - Typing is going away; use speech-to-text to give AI more context without self-editing.
  • 7 (19:53) **Pro-Tip: "Ask What Else" and Play AI Against Itself** - Two advanced hacks for dramatically improving AI output quality.

+ Full timestamped outline available in the app

Show Notes

You've been staring at AI like it's a magic trick you'll never understand. You've watched everyone else claim they're 10x more productive while you're still Googling how to write a better prompt. Here's the truth: AI isn't going to replace you because it's smarter. It's going to replace you because someone else learned how to use it and you didn't.

Geoff Woods is the author of The AI Driven Leader and has spent years teaching normal people how to use AI to solve real problems, not just write better emails. He's worked with venture backed companies, public corporations, and CEOs racing toward exits, and in this episode, he's breaking down the exact framework that turns AI from a glorified search engine into a strategic thought partner that makes you think better, work faster, and solve problems you didn't even know you had.

In this episode, you'll learn:

  • The CRIT framework: Context, Role, Interview, Task, and why this four step process is the difference between AI slop and superhuman output
  • Why asking AI questions is the worst way to use it and how making AI interview you instead unlocks insights you'd never think to share
  • The 80/20 rule of AI: why most people waste time automating tasks that don't matter and how to identify the 20% that drives 80% of your results
  • Why cognitive decline is the greatest risk with AI that nobody's talking about and how to use it in a way that makes your brain stronger, not weaker
  • The AI board: how to build custom personas of Steve Jobs, Warren Buffett, and your future self to advise you every single day

Stop treating AI like a shortcut. Start treating it like a thought partner. The people who master this won't just work faster. They'll think differently.

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad

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(00:00:00) Introduction: AI as a Thought Partner, Not Just an Assistant (00:01:14) The 300 Million Dollar Board Meeting: How AI Transformed a Hostile Relationship (00:06:30) The CRIT Framework: Context, Role, Interview, Task (00:11:20) The Saving Face Consortium: How AI Saved a Manufacturing Company from Bankruptcy (00:15:38) The Three Skills You Must Master to Harness AI Without Being Replaced (00:18:14) Speech to Text and Advanced AI Hacks: Playing AI Against Itself (00:22:29) The Sticky Note Trigger: How to Actually Change Your Behavior with AI (00:25:07) Agentic AI: The 18th Domino You Should N

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