Baby, this is Keke Palmer
Baby, this is Keke Palmer

Drew Afualo on the Rules Women Should Stop Following

August 18, 2026

AI Summary

5 min read

Drew Afualo built a career by asking two questions: Who made the rules women are expected to follow, and how do you unlearn them? In this conversation with Keke Palmer, she explains that the confidence she's known for isn't an act or a performance—it's the result of growing up in environments where the usual hierarchies of beauty, gender, and power simply didn't apply. Her argument is that the rules women internalize about their bodies, their voices, and their worth are not natural laws. They're cultural scripts that can be rewritten.

The family that shaped her

Afualo credits her Samoan upbringing and her parents' nontraditional dynamic for giving her a baseline that most women don't get. Her mother was the breadwinner; her father, a former NFL player, wanted to be a stay-at-home dad. "My dad has always never had any ego about that," she says. This arrangement felt normal to her—so normal that she didn't realize how unusual it was until she started dating and encountered men who expected a tit-for-tat dynamic. "I was like, why is everything so tit for tat? We're supposed to be a partnership."

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What you'll learn

  • 1 (00:00) **Introduction: The Rules We Never Choose** - Keke Palmer introduces the episode's central theme: questioning the rules about success, beauty, relationships, and identity that shape our lives.
  • 2 (03:40) **Shared Astrology and a Deep Connection** - Drew and Keke discover they have nearly identical big three zodiac signs, sparking a conversation about their similarities.
  • 3 (06:20) **Growing Up with Non-Traditional Family Dynamics** - Drew explains how her upbringing, with a breadwinning mother and a stay-at-home father, shaped her views on relationships and partnership.
  • 4 (11:52) **Cultural Roots: Samoan Matriarchy and Humor** - Drew discusses how her Samoan culture, which is matriarchal and centered on roasting humor, shaped her personality and confidence.
  • 5 (14:23) **The Source of Unshakeable Confidence** - Drew reflects on her lifelong, seemingly "delusionally confident" personality, attributing it to a decolonized view of beauty and a unique upbringing.
  • 6 (19:06) **First Encounters with Insecurity and a Mother's Wisdom** - Drew recounts the first time she felt insecure about her body in middle school and the pivotal advice her mother gave her.
  • 7 (21:36) **The Weight of Being a Public Role Model** - Drew and Keke discuss the pressure of being a source of confidence and empowerment for others, and the need to protect one's own mental health.

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Show Notes

Drew Afualo opens up about writing her bestselling book, LOUD, the darker side of TikTok fame, her podcasts The Comment Section and Two Idiot Girls, and her Samoan culture and family. Drew gets real about questioning the rules women are taught to follow, why they don’t always have to be nice, and how her fiancé, Pili, won her heart. Plus, Drew’s hot takes on dating, Love Island, Chappell Roan, and her full-circle moment with The Rock, and why she went to bat for Keke online before they met.


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Baby, this is Keke Palmer

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