The complete and utter collapse of Ubisoft | Asmongold Reacts | Asmongold
August 7, 2026
AI Summary
5 min readThe complete and utter collapse of Ubisoft
Ubisoft's stock has dropped 84% over the past few years. Recent releases like Star Wars Outlaws, Prince of Persia: The Lost Crown, and the upcoming Assassin's Creed Shadows have done nothing to stop the decline. The company that once published Devil May Cry 3 and Morrowind while producing genre-defining titles like Assassin's Creed, Far Cry 3, and Splinter Cell is now watching its own investors call for leadership to be ousted and the company to be sold. As one commentator put it, "they've been digging a grave that I don't think that they can escape."
The golden era and the seeds of collapse
Ubisoft's rise followed a familiar pattern. After establishing itself with Rayman in 1995, the company grew through the 2000s by acquiring the Tom Clancy license and releasing Ghost Recon and Splinter Cell. But Assassin's Creed in 2007 was the breakthrough — a game with fluid parkour, a fresh historical-sci-fi premise, and visuals that set a new standard. The franchise became a flagship, with Assassin's Creed 2 selling over nine million copies. Far Cry 3 in 2012 redefined open-world shooters with its memorable villain Vaas, whose dialogue — "Look me in the fucking eye" — stands in stark contrast to the sanitized writing in Ubisoft's recent games.
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What you'll learn
- 1 (01:27) **Introduction: The Fall of Ubisoft as a Victory for Consumers** - Asmongold frames the collapse as a direct consequence of ignoring criticism and failing to deliver quality to customers.
- 2 (03:34) **The Stock Collapse and Relentless Release Schedule** - Ubisoft's stock hits a decade-low, and a flood of recent releases fails to stop the decline.
- 3 (05:21) **The Golden Age: How Ubisoft Built Its Empire (1995-2007)** - A historical look at Ubisoft's rise from *Rayman* to the launch of *Assassin's Creed*.
- 4 (13:37) **The Peak: Assassin's Creed, Far Cry 3, and Unmatched Quality (2007-2018)** - Ubisoft enters a golden era, becoming a leader in the industry with flagship franchises.
- 5 (18:01) **The Poison: Soft Games, Weak Characters, and Agenda Vehicles** - Asmongold diagnoses the core problem as self-censorship and a fear of offending people.
- 6 (23:36) **The Forboding Trend: Over-Reliance on Franchises and Player Fatigue** - Ubisoft's strategy of hammering successful franchises leads to repetitive, checklist-style games.
- 7 (28:50) **The Aversion to Criticism: Listening to Journalists, Not Players** - Ubisoft's fatal flaw is ignoring player feedback and listening to legacy media and activists instead.
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Show Notes
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