AI Summary
5 min readMarvel tried to bury this show
The first official trailer for Ironheart dropped with barely a month before release, and the response was immediate and brutal. Asmongold compares the show's rollout to a school presentation where one student realizes they misunderstood the assignment and tries to hide at the back of the class, hoping the teacher forgets about them. The show was commissioned five years ago, during the peak of Marvel's strategy to swap out beloved legacy characters for diverse new alternatives. It is based on a comic book character from what Asmongold calls "arguably the least successful era of Marvel comics ever" — a character who rode the coattails of a far more popular male predecessor "with none of his charm, likeability, flaws, or character development." The past several years of MCU failures have eroded whatever fan goodwill might have allowed a show like Ironheart to scrape by. Marvel knew this, and they tried to bury it.
The character problem at the core
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What you'll learn
- 1 (00:00) **Marvel Tried to Bury Ironheart** - Asmongold introduces the central thesis: Marvel is trying to hide the Ironheart show because it was a bad idea from the start.
- 2 (01:29) **The "Hide in the Back of the Class" Strategy** - Marvel's PR silence is compared to a student hoping to be forgotten after doing no work on a group project.
- 3 (05:38) **The Official Trailer Drops** - The Marvel PR machine reluctantly releases the first official trailer for Ironheart with barely a month to go.
- 4 (07:18) **Critique of the Trailer and Character** - Asmongold breaks down why the trailer and the character of Riri Williams fail to generate excitement.
- 5 (09:11) **Producers' Desperate Spin** - Asmongold highlights comments from the show's producers who insist Riri is not a replacement for Iron Man.
- 6 (11:04) **Actress and Robert Downey Jr. Endorsement** - The actress Dominique Thorne claims RDJ gave her his blessing, which Asmongold dismisses as meaningless.
- 7 (12:52) **The "Smarter Than Tony" Narrative** - The actress claims Riri is better and more resourceful than Tony Stark because she dumpster dives.
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Show Notes
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