Esports Is Dying, And I Know How To Save it | Asmongold

Esports is dying, and the numbers are starting to prove it. Sentinels, a well-known esports organization, recently disclosed that they are burning $700,000 per month on player and staff salaries. They have given themselves two to three months to survive unless they can raise more capital. Even if they raise the maximum $1.2 million they are seeking, they still only anticipate surviving four to five more months. Asmongold presents this as the latest evidence that the esports industry is in a serious crisis, and he has a clear argument for why it is failing and what would need to change.

The Core Problem: A Bubble That Never Popped

Asmongold argues that esports has been a bubble for years. Investors poured millions into organizations based on the promise that esports would eventually become like conventional sports in the West. But that promise has not materialized after a decade. The fundamental issue is that the business model does not work: organizations pay players high six-figure salaries, but the players do not generate enough revenue to cover those costs. As Asmongold puts it, "they pay somebody a hundred thousand dollars and then they make thirty thousand dollars."